Jazz Craft
Design promotional content and vinyl packaging for a recording artist.
Project Type
Promotional Design
Role
Designer
Year
2025
Design promotional content and vinyl packaging for a recording artist.
Project Type
Promotional Design
Role
Designer
Year
2025
Create a concert poster and vinyl packaging for Mette Henriette, a Norwegian saxophonist and composer whose music drifts between jazz and classical, quiet, introspective, and deeply atmospheric.
The poster needed to promote her live performance. The vinyl packaging would follow as an extension of that visual language. Together, they had to feel cohesive yet distinct, each standing on its own while sharing the same essence.
I listened to her album on repeat, not sketching at first, just trying to find its essence. Her music feels like space, like thoughts floating. I kept coming back to the idea of echoes. How thoughts repeat, fade, settle. That's when pointillism clicked. Each dot became a small mark, an echo of a thought.
I built the poster around this idea. Black and white, staying true to her album cover. The design grew from there. When it came time for the vinyl packaging, I extended the same language, translating it into a craft.
The poster established the pointillism drawing as the visual anchor. The vinyl packaging carries that same drawing across nearly 30 inches of matte paper, folded into an accordion. Black on one side, white on the other. Small die-cut circles catch the light, adding depth you can feel as much as see.
The chipboard covers are handmade, wrapped in paper like a book. The vinyl pocket is separate, glued carefully into the accordion. The poster announces the concert. The package holds the memory of it. Every piece assembled by hand. Every detail considered.
